Content Analytics Market 2019 Business Trends, Regional Study, Global Segments, Opportunity Assessment, Future Scope and Potential of Industry by 2023
Content Analytics Market Overview:
The global content analytics market is expected to rise at a strong 22% CAGR over the forecast period from 2017 to 2023, according to the latest research report from Market Research Future (MRFR). The global content analytics market is profiled in detail in the report to reveal the major factors expected to have a lasting impact on the market’s growth trajectory over the forecast period. The historical growth trajectory of the content analytics market is assessed in detail in the report, which includes a review of the impact major drivers and restraints have had on the market and how they are likely to affect the market going forward. The leading players and major segments in the content analytics market are also profiled in the report to provide readers with a clear picture of the breakdown of the market and which segments are likely to dominate the market in the coming years.
Content analytics is used to monitor, curate, and create content that will best serve the needs of the organization employing it. Content analytics is heavily reliant on the growth of AI and big data management software platforms. Growing use of cloud technologies is also likely to be a key feature of the global content analytics market over the forecast period due to the growing use of big data management software.
The increasing digitization in the commercial space and advertising in particular has led to a growing demand from the Content Analytics Market. The increasing importance of customer reviews and feedback in creating customer-centric products has led to a growing use of web, social media, text, and other resources to analyze market patterns and customer demand trends. Due to the volatile nature of consumer demand and preference, the demand for content analytics has grown rapidly over the last few years and is likely to exhibit steady growth in the coming years. The increasing use of social media and other direct-to-user channels for advertising is also likely to remain a key driver for the content analytics market over the forecast period.
The global content analytics market is expected to reach a valuation of USD 6 billion by 2023.
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Competitive Analysis:
Leading players in the global content analytics market include SAS Institute Inc., SAP SE, Nice Systems Ltd., Verint Systems, Opentext Corporation, Interactive Intelligence Group Inc., Clarabridge Inc., Adobe Systems Inc., Oracle Corporation, and IBM.
In July 2019, Cox Media Group (CMG) announced that they would use Veritone’s aiWARE-powered Veritone Essentials application suite for content analytics in its 60+ radio stations in 11 markets. The analytics application suite is expected to provide valuable feedback on which content should be given more airtime, which content should be spread across other media channels such as social media, and more.
Segmentation:
The global content analytics market is segmented on the basis of application, deployment, end use, and region.
- By application, the global content analytics market is segmented into speech analytics, text analytics, web analytics, social media analytics, and others. Social media analytics is likely to play a key role in the growth of the content analytics market over the forecast period due to the increasing involvement of social media channels in advertising and customer outreach.
- By deployment, the global content analytics market is segmented into cloud and on-premise.
- By end use vertical, the global content analytics market is segmented into IT and telecommunications, BFSI, retail and consumer goods, healthcare, government, travel and hospitality, media and entertainment, and others.
Regional Analysis:
North America is likely to dominate the global content analytics market over the forecast period due to the growing use of the technology in sectors such as BFSI, retail, and IT and telecom. Widespread availability of advanced computing infrastructure in North America is also likely to be a key driver for the content analytics market in the region over the forecast period, as the use of big data analytics and cloud support is likely to grow in the content analytics market over the forecast period.
Europe holds the second largest share in the global content analytics market, while Asia Pacific is expected to exhibit the fastest growth over the forecast period due to the growing demand for IT infrastructure in the region’s developing economies.
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Table of Contents
1 Market Introduction
1.1 Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.2.2 Assumptions
1.2.3 Limitations
1.3 Market Structure
Continued…
List of Tables
Table 1 Content Analytics Market, By Application
Table 2 Content Analytics Market, By Deployment
Table 3 Content Analytics Market, By Vertical
Continued…
List of Figures
Figure 1 Research Type
Figure 2 Content Analytics Market: By Application (%)
Figure 3 Content Analytics Market: By Deployment (%)
Continued…
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