New book helps the post-pandemic dilemma; to rapidly reclaim or slowly sustain
“The Change Generation”, the book being launched on this International Youth Day is an interesting read, especially for the millennials, young aspirants who look forward to be social entrepreneurs; or leaders in the organizations who wish to bring sustainability at the core. It is a great read for anyone as it helps shift the mindset from consumerism to consciousness.
Humanity was paused during the Pandemic with The Great Lockdown – and all of us were compelled to think of the basis of survival anyways. Today we stand on the dilemma of rapidly reclaiming what is lost (economy); or taking a responsible approach for the recovery, which could be slow but sustainable – which one should we choose?! Dr. Anju Dave Vaish, a Sustainability Communications professional and creator, TRYforGOOD explores it with the young entrepreneurs to give an echo and assurance to her thoughts. That the transition of power to CHANGE the world, set new trends, or make new revolutionary breakthroughs, is precisely in the hands of this generation now. This book brings together the DO GOODER MILLENNIALS from Japan to Brazil, USA to Israel, India, Malaysia, Africa; who are diverse in almost everything- geography, ethnicity, culture or language. But they sure have one thing in common i.e., being driven by ‘PURPOSE’ and hunger to ‘BRING THE CHANGE.’ From Air, Water, Food to Shelter and Clothing; this book reminds us of BACK TO BASICS for survival. It also discusses problems of energy consumption and pollution rising due to rapid urbanization, capitalism, and overconsumption along with some solutions and steps taken for sustainable business and development. The book culminates with the idea of inner sustainability which as per Dr. Anju is the core to achieve the rest.
The book features interviews with millennial entrepreneurs from all different parts of the world with diverse ethnicity
Rashvin, Founder & CEO, Biji-Biji, Malaysia | David Lu, Founder, Clarity Solutions, USA | Anna Luisia Founder, Aqualuz, Brazil | Shriti Pandey, Strawcture, India | Yael, Co-founder, Tulu, Tel-Aviv & USA and many more.
Available on Amazon Kindle – https://www.amazon.in/dp/B09C1MHX6X/
Foreword & Endorsements
Foreword for the book is written by the renowned sustainability speaker, author, and marketing activist Thomas Kolster from Copenhagen, better known as Mr. Goodvertising.
The book has received motivational lines from Dr. Diane Gayeski (Professor & Former Dean – Ithaca College, NY), Dr. V. B. Mathur (Chairperson, National Biodiversity of India), Raymond Goh (Anchor-Skyline News, Malaysia) and other learned and influential people.
About the Editor
The book is edited by Vinay Dave, an engineer and Management professional who has worked with Microsoft & NIIT.
About the author
A Marketing & Corporate Communications professional, Dr. Anju Dave Vaish has worked extensively in India and USA for small medium to Fortune 500 companies. Listening to her inner calling she integrated her academic & work experience into her passion for sustainability. She has created TRYforGOOD.com (TFG) for building awareness. Her notable work is exhibit on Science Express, Grow Safe Food Campaign, UX/UI-design for Speech impaired people. She was an invited speaker at World Marketing Congress, SUSTAINABLE BRANDS, and other Business & Environment forums. This is her 2nd book.
Contact the author – [email protected]
http://tryforgood.com/anju-dave-vaish/
Media Contact
Company Name: TRY for GOOD
Contact Person: Anju Dave Vaish
Email: Send Email
Country: India
Website: www.tryforgood.com
